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A Food Truck Logo Can Make or Break Your Business
Introduction: The Importance of Good Food and a Good Logo
Running a food truck business comes with a whole slew of challenges. First and foremost, you want to make sure that you have great tasting food that will make your guests keep coming back. Unfortunately, many food truck businesses get stuck because they think that’s all you need. If you stop and think, you’ll realize that there are hundreds of thousands of food trucks across the country that have great tasting food. You want something that sets you apart from the rest and makes customers stop and say, “Wow, I really want to eat there.” A food truck logo is exactly what you need to get people to notice your business.
Logo Should Be Catchy but not Gaudy
A logo should catch the eye of potential customers without being too gaudy. You want something that is catchy without being so flashy that it turns people off. You want people to look at your food truck and think, “It looks like a professional did that.” Your logo should be boldly displayed on the side of your truck so that people can spot your business in a sea of other food trucks. You’ll also want your food truck decorated in a way that compliments the logo.
Color Means Everything
When deciding on a food truck logo, color means everything. The color sort of sets the overall theme, and it’s what people associate the food with. If you’re selling pizzas, you might want to stay away from a bright shade of pink. You’ll want a color like a deep red because that’s what people associate pizza with. If you choose a color that’s too off-the-wall, customers might get confused as to what your overall business is selling.
Choose a Clean Font
Sometimes, running a food truck involves cut-throat competition. If you’re at a festival, concert, or anything of the sort; you may find yourself face-to-face with competitors. You’ll want a logo that’s easily distinguishable. You’ll want something in bold, clean letters that your loyal customers can read even when they’re far away. That way, if someone wants to find you, they can.
Stick with the Professionals
Most foodies aren’t artists and that’s why it’s okay to have someone come in and help you out with your creative vision. A company like California Cart Builder will help you create the food truck of your dreams. They have the experience to design a food truck and logo that will get your business noticed. They know what it takes to stand out from the crowd and that’s why they’re not afraid to take chances. They’ve designed food trucks that feature bright colors, intricate art, and an overall sleek look.
Conclusion: The Logo Will Make or Break your Business
Having a logo means everything in the food truck business. If you sloppily throw something together on the side of your truck, you’ll lose business. That’s why you want to use professionals who have crafted expert logos, know what it takes to get noticed, and have the supplies to make something beautiful.
We ensure that every concession trailer, catering trailer, or hot truck we sell is Federally compliant from day one. California Cart Builders' knowledgeable "Approval Assistance" team can work as a liaison between you and your health department to make sure your unit will pass your local Health codes.
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