Use Social Media to Spice up Your Catering Trailer

Use Social Media to Spice up Your Catering Trailer

Since the dawn of the information age, social media has played a huge role in shaping how we communicate with one another as a society. Thanks to social media apps like Twitter, Instagram, Facebook, and Pinterest, it is now easier than ever to share a unique idea, or better yet a tasty one, with millions of people all over the world. Foodie communities filled with self-proclaimed flavor connoisseurs unite on the interwebs, where they rate, compare, and share all the latest food trends and restaurants. This ability to connect with people who are potentially worlds away takes word of mouth to an entirely new level.

For a new caterer, one of the most challenging feats is gaining a consumer base. Luckily for you, it’s 2019! The days of setting up shop, posting a few ads around town, and then waiting are over. At a time where social media is boss, your brand image is everything. Once you have a solid brand design, take it to social media where your work can speak for itself. Caterers all over the world are showcasing their artistry, their creativity, and their talent through clever and unique displays of their business and what it represents. Show the world what they’re missing, and let the masses come to you. One viral post can bring a bustling business.

Aside from getting the word out about your business and products themselves, social media is also a great tool for promoting events that your catering company will host. That way you can reach a network of previous customers while drawing in new crowds. Many business owners even use the assistance of carefully selected social media influencers to expand their audience. This is a great resource especially if you are able to have your influencer host or co-host and live stream said events on social media.

Because technology, and thusly social media, is always changing and growing, entrepreneurs who use it often must stay on the cutting edge of social media trends. This requires research, yes, but more importantly it calls for creativity. Some of the most memorable social media posts were the first of their kind, so don’t be afraid to try something new and different from the norm. Download that new app, try out some filters, and let your photographer friend play with the food for photos.

Social media displays an ever-changing world right at your fingertips. As an entrepreneur, you can either get with it or get left behind. Don’t let your catering business be the one that falls to the wayside. All it takes is a little effort and originality online to make your business stand out and take it to the next level. Just spice it up a little!