Setting up a Google My Business for Your Food Truck

Given that most food trucks are always on the move, how can they create a Google My Business account that requires a permanent address or regular operating hours? If you have been wondering about this, read on to find out how you can set up a Google My Business account to broaden your marketing scope.

Stationary Food Trucks

Of course, not every food truck travels from one place to another; some stay in one position to serve people around that location. If you run this type of food truck, you will create a Google My Business account just like any other business with a specific permanent address. However, before you do so, you will require two things:

Permission: You must prove that you have permission to stay at the location you have packed your food truck. You will need to upload the lease agreement document, title deed, or other document confirming this.
Permanent Signage: Also, Google will require permanent signage that shows you’re the legal occupant of that location, including the times when your food truck is not there.

Mobile Food Trucks

The case is quite different for food trucks that move around. Here, Google will hide your address from your customers and will instead tie your truck’s listing to the places you had previously served and not the location your vehicle is currently in.

Google categorizes moving food trucks as Service Area Business, which shows no permanent address to users. However, Google will still need you to go through the address verification process. This ensures that no one else uses your details like your phone number or business email to create another account with Google.

So, if you own multiple food trucks operating in different locations, each one will require its own unique address. It’s important to remember that you can’t list two or more trucks for the metropolitan area you serve.

Setting up a Google My Business Account for Your Food Truck

On your Google search engine, type “Google My Business” and click on what should be the first result: “Google My Business – Sign Up To Google My Business.” Once loaded, click on the MANAGE NOW button.
You can create a new google account for your business, or you can use your current one.
Enter your food truck business name on the new page, and click on “Create a business with this name.” If you are already listed, your business will appear on the suggested list. Click on yours.
If your food truck operates at a stationary location, enter your exact address. If your vehicle gets around, leave the address field blank and enter only the service area information – the areas that you serve.
The next step is adding the category of your business. Then add your contact details for verification purposes.
Google will send you a pin to enter on your Google My Business page. And with that, you will have set up your account.

A food truck is a business which has no permanent location or regular operating hours like a brick-and-mortar business does. If you want to optimize your profits by increasing customers, you should consider setting up a Google My Business.