Marketing Your Food Truck’s Seasonal Offerings: How-To

It’s a great idea to bring new menu items to a food truck business with each season, especially if there’s a lot of local produce that you can use in your dishes. Customers current and new love a small menu change, and it’s sure to keep them coming back to your truck from season to season. However, a lot of food truck owners don’t market their seasonal menu changes, and this marketing is the best way to bring tons of new local customers in. If you need some ideas of how to market your seasonal offerings, look no further.

Engage on Social Media

Social media is at a peak right now, and tons of businesses are using tools like Facebook, Instagram and Twitter to market what they have to offer customers. Anyone who uses social media knows that advertisements are plenty, but a lot of these apps are now using targeting methods to show the right ads to the right people. So, if you choose to advertise photos of your delicious menu items on Facebook, the app will give you options to target new potential customers based on traits like customer interest and location, like people with an interest in restaurants that are located within five miles of your city.

You can also use social media as a marketing platform without paying for advertisements. Instagram is a photo-focused app that works great for just sharing pictures of your seasonal dishes to customers already following your business online. Twitter, with its retweet functions, also works well if you want to spread the word around the community about these new dishes.

Advertise With Local Signs

For some more physical advertising, you can try paying for signs or flyers to be posted in public areas nearby your food truck. Lots of websites offer you ways to have your seasonal advertisement designed and printed for a low cost, and local customers are sure to see it when it’s eye-catching and professional.

Be sure to add information about your new dishes as well as your truck’s location to your signs. Photos of your food will catch the eyes the best, too.

Connect With Customers Virtually

To keep current customers coming back for more, try building an email and/or text message list. You can start the list by offering customers a discount on their next purchase from you if they choose to add their name and number/email to the list, and then you can send a mass message about seasonal items to this list every few months. This keeps your loyal customers up-to-date on your offerings while giving them a quick discount in exchange.

Seasonal menus are a great way to get all types of customers interested in your food truck, and marketing these new items is the best way to get the most value out of your effort. When customers learn about and love your seasonal items, they’re sure to come back to you for lunch time and time again.