How to know it’s time for a brand refresh for your food truck

How to know it’s time for a brand refresh for your food truck

The Ins & Outs of Brand Refreshing Your Food Truck: Why & What You Need to Know

Even big names like soda giant “Pepsi” know that brands have a shelf life. That’s why your business should undergo brand refreshing every so often. Typically, a business should refresh their brand every 3 – 7 years to stay on top of the game. Doing a brand refresh helps you out in two ways: It allows you to stay relevant while doing a bit of reflection.

Relevance helps to keep your food truck in the now.

While it’s true that having a strong and consistent brand is good, that doesn’t mean that you can’t switch things up after a few years. Altering your logo, adjusting your tagline, and updating your value proposition every few years isn’t just fine – it keeps people interested.

To name 3 big names that understand and implement this principle, we only have to look to Nike, McDonald’s, and Coca-Cola. They all undergo fairly regular updates.

Taking a leaf from their books, you want to build your refresh around your brand’s established history. Update it and keep going up!

The ultimate goal of a refresh is to increase your relevancy and get people super excited to visit your establishment and chow down on some good grub!

Reflection keeps you on the move and growing.

The second big benefit of a refresh is that it allows you to show how your business has grown. A lot can change in a few years. You live, learn, and grow. Your business evolves, and your brand should reflect that.

A refresh isn’t just about updating physical aspects and motos – it includes services and available menu items. You may want to add a more traditional “brick and mortar” sister location, franchising opportunities, or even just simple catering services.

So how do you know if it’s time to undergo a brand refresh?

Here’s a quick “checklist” to see if it’s time for you to refresh your brand.

– Are your competitors promoting trends that you haven’t been?

– Is your marketing just falling flat? If your marketing isn’t turning into sales, the likely cause could be that your brand just isn’t connecting with your target audience anymore.

– Huge warning bells should go off if you realize that the market is expanding but your business is not.

If you’ve noticed any of those “symptoms”, it’s definitely time to undergo a brand refresh!

What to expect when undergoing a refresh can vary from person to person. It can be a huge, emotional experience. You’ll have to change the things that just aren’t working and find new ways to express what your brand is all about – and why your customers should care.

The bottom line may not be as ugly as you think. It’s not as expensive to refresh your brand as it is to rebrand your business. Before you start spending money on an update, determine what all the refresh will incorporate and how much that will cost.

If you’re just dreading the project, or you’re looking to get it done quickly so you can get back to business ASAP, check out the amazing guys over at California Cart Builder. They can help you design your new and improved food cart, and they offer a variety of styles that can accommodate any level of business, from trailers to professional mobile kitchens.