Getting Publicity: How To Get Noticed By Media

Getting Publicity: How To Get Noticed By Media

Building a successful mobile food business is extremely challenging, as the mobile food industry is extremely competitive. In 2017, IBISWorld estimated that the mobile food industry generated more than $2.7 billion in revenue. If you are the owner of a mobile food business or if you are thinking of launching a business of your own, there are a few tips to keep in mind to help with getting the publicity you need to generate buzz and a profit.

Brand Yourself

Developing a brand for your mobile food business is one of the best ways to set yourself apart from the competition while solidifying your place in a highly competitive industry. Create a logo for your business and consider the type of aesthetic you want to implement into your food business to appeal to your target market. Define your target audience and consider the demographics you want to reach while crafting a brand that resonates with your core customers. 

Create an Online Presence

Create an online presence for your mobile food business to attract new customers and to spread your brand with other locals and visitors of your website. Launch an official website, upload a copy of your menu, and launch a social media presence on platforms such as Facebook, Instagram, Twitter, Pinterest, and even Snapchat. Using multiple social media platforms is a great way to spread the word of your mobile food business while hosting local events and garnering an online following. 

Publish Press Releases

Once you have an official website, create press releases to share news and updates about your mobile food business with the world and specific media outlets near you. Reach out to local media outlets directly by emailing or contacting editors of news stations, blogs, and local newspapers. Upload all of the press releases and whitepapers you create for your mobile food business to your website for other journalists and media editors to use at any time. 

Build an Online Following

The bigger your online following is, the easier it becomes to garner the attention of the media while generating buzz surrounding your mobile food business. Building an online following on social media is possible by updating regularly and consistently with relevant news, information, and even special promotions. 

Provide your social media followers with exclusive discounts and coupons that can be used to purchase food from your mobile food trucks depending on your location. Use your social media to promote new menu items and to gain valuable insight and feedback from your current followers and loyal customers. 

Engage with your online followers to gain trust and build a good rapport between you and your locals to remain in competition with other mobile food businesses in your area.

Knowing how to get publicity for your mobile food business and to get noticed by the media is essential whether you are launching a start-up mobile food business or looking to improve your current operation strategy. With access to the media and attention from newspapers and media outlets, maximize your ability to promote your food, location, and upcoming events you have planned.