Displaying the Menu in Your Food Truck

The food truck business is booming, and now there are more trucks on the streets than ever before. This has led to some interesting innovations in the industry, such as how to correctly display a menu in your food truck. You would think this would be an easy enough task, but it’s actually one of the most important aspects of running a successful food truck.

Make the Menu Changeable

One of the most important things to consider is how you design your menu. Be sure to keep a menu that is easily changeable such as a small chalkboard or a dry eraser marker board; this way, you can change it easily if experimental dishes need to be replaced. This is also vital because you will want to be able to change your menu according to the season and where you are located geographically.

Do Not Cram Items Onto Menu

On the other hand, you don’t want to cram too many items onto your menu. If it is crammed, people will not be able to read everything on there and may become overwhelmed or confused by all of the options. You want people to have a good idea of what you have to offer but not be overwhelmed by the menu in general.

Display an Example Photo

Another thing that may help people is if there is a picture on your menu displaying what each item looks like when it’s been prepared. This will give customers more confidence when they’re deciding between items because they can see what they look like.

It’s also important not to put prices on the menu, as this takes away from the visual display of your food selection and can be confusing for customers. Instead, you want people to focus more on what it tastes like rather than how much it costs if that makes sense.

Where to Place Your Menu

It is important to know where you want your menu before deciding on a design. You should put it above or below the window that customers will be looking into when they decide what items they would like from your food truck. It’s also vital to make sure it has enough sunlight as this can affect how well people are able to read it and make it hard for them to make a decision.

On the other hand, if you are at night or in low light conditions, be sure your menu is legible and visible under these circumstances as well. You can do this by making sure that there is good lighting surrounding your menu so people have no problem looking into your truck when they’re deciding what they want.

Be Creative But Not Too Overwhelming

Finally, you will want to make sure your menu is creative and shows off the type of work you are doing with your food truck. This can be done by making it stand out from other menus in the area or being different than anything people have seen before; however, this does not mean you should go overboard with your creativity. If it is overwhelming, people may just become confused and disinterested instead of intrigued by something new.