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Your restaurant menu opens up your truck restaurant business to the world. It’s the open gate for people to access and assess what you offer. Sadly, most food truck menu boards neglect those with farsighted, low vision, nearsighted, and colorblindness issues. If you’re designing a menu board for your food truck, these four tips will help you do a smart job.
Menu boards with a balance between texts and visuals will keep customers intrigued. Equalize the distribution of text and images in your boards. If you add a large text block, add clear and large enough images as an accompaniment. Customers want to quickly grasp the contents of your menu boards, so they aren’t going to waste time with texts and visuals with artistic imbalance.
If you decide to use one board for deals, special events, and other related issues, focus the other boards on giving more details about the foods you offer. Make your menu board description short but to the point. Leave enough space between words for boosted readability.
Use high contrast for your background and font colors. Green-red color blindness is a common problem, so avoid adding red/green colors on your menu board background. If you have to use complementary colors, don’t overuse them. If you choose dark colors for the background, add lighter text with pale yellow or black-white colors, and vice versa.
The color palette should be simple yet impressive. Don’t make your menu board extremely colorful, as that could distract your customers. For more aesthetically pleasing and functional menu boards, try several color palettes on color palette tools such as Adobe colors.
You want to create a menu board that’s readable both from afar and close by. Most menu boards are situated approximately 15 feet from customers. Therefore, to enable customers to easily read the menu from afar, use font size 30 and above. You don’t have to give every detail about your food offerings. Consider using 4K displays with bigger fonts to ease readability.
Headers and subheaders should be written with a font larger than one used for other items on the board. Only settle for typefaces that match your brand’s specifications and needs. Avoid fancy typefaces by all means because, though they’re impressive, they’re hard to read from afar.
The best menu board is one with organized items and structure. Make your menu board attractive by adding several columns for different items. Set the menu items and equivalent prices in a row. You don’t want your customers to have difficult moments trying to trace the cost of different things as outlined in your menu board.
Proper menu organization makes it easier for customers to read your food offerings and locate corresponding prices. You can use bold or even add Italics to the best-selling menu items. The favorite drinks, foods, and condiments in your menu should be highlighted. If you want to design a new menu board or redesign your old ones, follow these tips to create the most impressive, readable, and user-friendly menu board.
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