4 Seasonal Changes to Your Food Truck to Grow Business

It’s common for food trucks to experience profit lulls during certain seasons, but it doesn’t have to be that way. You can take some easy steps to update your food truck business so that you’re bringing in profits throughout the year.

1. Change the Menu to Bring in Seasonal Favorites

When you update your menu, still offer your usual favorites. However, consider local cuisine and what’s popular that time of year. Hot apple cider, apples in cuisine, pumpkin or butternut squash soup or baked churro bites can help attract people during the fall. Fall is a good time to offer comfort foods as well. Each region of the U.S. has its own idea of comfort foods. Offer country fair foods in the spring and summer. Keep an eye on new trends. Always offer good-tasting coffee because this is a hit year-round.

2. Change How You Do Winter

Customers don’t like to hang out in lines in cold weather usually. Offering warm food and beverages will help to draw people near, but consider other ways of keeping your customers warm. You can offer beanies, hoodies and earmuffs at a reduced price. This will help to keep your customers warm, and it will help to market your brand. You can put out heaters by your food truck and seating, if possible. Hang up twinkling lights, and create a festive atmosphere with simple decorations. Be sure to offer hot chocolate.

3. Take Up Catering and Offer Delivery Services

You can do this in a few ways. You can keep your truck in the same place you normally do in the event you have some loyal customers who like to stop by. You can send out a part-time employee to handle deliveries. Consider contracting with delivery services so that you’re not confined to certain hours for deliveries. Offer catering services online. You can either deliver to different events, or you can set up at the event with your food truck. Food trucks are becoming more popular for parties and other events.

4. Set Up Your Food Truck Where Public Events Are Being Held

There are a ton of events in the winter. People buy trees, attend tree-lighting ceremonies, watch “the ball” drop on New Years, ice skate and participate in many other events. Offering food and beverage services near these events will draw in a considerable amount of business. You might consider holding events of your own.

There are never-ending ways to update your food truck and menu. Stay in touch with your customers by talking to them. Get to know them, their likes, their dislikes, and customize your food truck and menu to meet their needs. You will get new customers, and you will keep the ones you have with these changes.